PETALING JAYA – Brickfields Asia College (BAC) is honoured to be recognised by
the prestigious ASEAN Business Awards 2020 for our COVID-related initiatives in
the ASEAN region.
The ASEAN Business Awards 2020, held on Nov 13, felicitated the best enterprises
across South East Asia.
Commenting on BAC‟s win, Managing Director Raja Singham said, “We are humbled
to receive this award for our COVID-related initiatives. This will also serve as a
reminder to constantly do more.”
“This award goes to all the heroes who have helped us reach out to aid those in
need during this pandemic. I would also like to thank the millions of frontliners across
the ASEAN region, who are working around the clock to keep us safe. Your courage,
tenacity, and sacrifice inspire us.”
Recognising that the impact of COVID-19 will be felt for many years to come, BAC
enhanced existing services and implemented several initiatives to help mitigate the
socio-economic impact of the pandemic on vulnerable communities through a variety
of bold measures.
The award recognises BAC‟s efforts giving back to society through these initiatives:
a. BACFlix is the single largest free education initiative by the private sector.
BACFlix manages six specialised online learning portals and is fully
funded by BAC. In March 2020 alone, BACFlix.com saw 65,773 new sign
ups. Currently, there are over 175,000 students using the platform for free.
b. Veritas University College (VUC): As the world‟s first Pay It Forward
university, VUC offers a deserving student free education whenever any
student registers for a VUC programme.
c. Project DEEP RM 50 Million Education Fund: to upskill and reskill 10,000
unemployed Malaysians (for free) for the digital economy.
d. The Entrepreneur Initiative: to train and mentor 10,000 startups and
existing entrepreneurs to adapt to the new normal
e. ‘A Student A Laptop’ Initiative: to provide 2,000 disadvantaged students
nationwide with a laptop.
2. Nation Building and Employment: To minimize the impact of this crisis on the
economy by building a digital workforce and curbing unemployment.
a. Project DEEP: to upskill and reskill 10,000 Malaysians via a range of
digital economy empowerment programmes
b. GradJobs.com.my: free job portal that aims to increase employability
amongst fresh graduates
c. SpecialJobs.com.my: a free job portal that aims to increase employment
among people with special needs by partnering with equal opportunity
d. Live is BAC: To revive the live events industry in Malaysia, BAC
sponsored a non-profit initiative aimed at supporting the livelihoods of
3. Healthcare: During the COVID-19 pandemic, BAC and MIRM advocated for
appropriate healthcare to prevent transmission and mitigate the impact of the
virus on vulnerable communities.
4. Welfare: BAC undertook several initiatives to assist various NGOs and
community leaders during the pandemic.
a. GiveBACk.my: Founded to specifically address the needs of those
affected by the COVID-19 pandemic. This fundraising platform has raised
over RM136,500 in funds for numerous causes and impacted more than
b. Staff Welfare: BAC pledged to retain all staff whilst ensuring that salaries
will not be reduced during COVID-19. BAC also provided several activities
to ensure the mental wellbeing and physical health of the staff along with
scholarships for further education via scholarships.
c. Student Welfare: BAC‟s quick response to the pandemic allowed students
(from Malaysia, Singapore and Hong Kong) to seamlessly transition from
face-to-face classes to online learning, thus preventing any disruption of
5. Special Needs: In order to mitigate the impact of the pandemic on people with
special needs, BAC works with several NGOs to increase employment and
provide opportunities for this community.
a. Tender Hearts Café: BAC allocated a space within its premises for Tender
Hearts Café to help expand its operations to help recoup its losses during
the lockdown and encourage a Persons with Disabilities (PWD) integration
programme into the non-PWD world
b. Real Life Office Immersion Project: a weekly post-COVID programme,
hosted by MIRM at BAC‟s campus, to acclimatise divergent learners to the
c. Diversity and Inclusion Training for DIGI Telecommunications
6. Children: BAC is committed to ensuring that every child can stay safe and
healthy with access to quality education and social services during COVID-19